Economics of Attention - 7 Ways To Snag An A-List Blogger

Imagine you want to catch the attention of an A-list blogger - like Darren Rowse, or Brian Clark, or Maki, or Yaro Starak, or Andy Beard, or John Chow, or… oh, you get the picture

What will it cost?

Here’s a short list of attention-grabbers… with a note on the economics involved.

1. Write Outstanding Content. On their specific niche. It could take between 5 and 20 hours of research and writing. At $10 an hour.

Cost: $50 to $200.
Chance of success: 50-50

2. Comment Frequently on Blogs. Their blogs. Often. As in daily, or at least 3 times a week. Try and be among the first. Do it for 3 or 4 weeks. At 15 minutes per comment (to read the post and comment intelligently), that’s 5 to 6 hours a month. At $10 an hour.

Cost: $50 to $60.
Chance of success: Good

3. Become a Customer. Buy their stuff. Preferably niche products related to your interest in them. Then establish contact personally. Your cost - $10 to $200, depending on the product or service.

Cost: $10 to $200.
Chance of success: Excellent

4. Become a Donor. Most have favorite causes they support. Contribute to them. Be generous. Remember, the amount impacts the chance you’ll capture attention. Your cost - $50 to $500 or more.

Cost: $50 to $500.
Chance of success: Excellent - and often paints you in a positive light

5. Become a Joint Venture Partner. Make it all about them. Can they make money, or look like a hero to their audience, or extend their reach? If you can make them look good, you stand a good chance. Or have powerful connectors who can introduce you. Your cost - intangible, measured in ‘zero profit sales’ against ‘future profits’.

Cost: intangible
Chance of success: 50-50

6. Evangelize Them. Talk about them everywhere. On your blog. On forums. In social media. Offline. Via email. In your newsletter, ebook or at seminars. Hope enough of that spreads to get back to the person, who will then notice - and remember - you. Your cost - time. Lots of it. Hard to quantitate.

Cost: intangible
Chance of success: Poor

7. Buy Them. It’s easy only if your surname is Ambani, or Gates, or Buffett, or Jobs. Otherwise… Fuggeddaboutdit!

Cost: astronomical
Chance of success: abysmal

Got any other ideas of your own to grab an A-list blogger’s attention? Share them here.