What are the advantages of creating unique products?

QUESTION: What are the advantages of creating my own unique products vs. using the many “canned” products that are available?

You answered the question - the ‘canned’ products are not unique, distinctive or special in any way… so you don’t get the advantage of being ‘exclusive’.

Your competitive advantage over everyone else in your market will be what you can give your clients and customers that anyone else cannot. In most cases, it will be your unique insights, expertise and knowledge.

Of course, it is possible to become the biggest aggregator, or the most effective compiler, or the lowest cost bundler or the most elegant re-organizer of generic ‘canned’ information - but even there, you will have to put in some time and effort to make the ‘canned’ information unique.

In most cases, and especially if you are involved in a niche where you are an expert, it is easier to add value by creating your own product than editing or revising canned information products.

Got an infopreneur question of your own? Ask me here… and I’ll try and answer it.