QUESTION: Hi Dr Mani, from all these years of experience. Your mindset and outlook on Infopreneuring had probably evolved a lot. So if you need to start from scratch now, what will you do differently to make it more profitable and more strategically minded for the long term?
Yes, mindset is CRITICAL to succeed.
Here are my biggest take-aways from the decade of experience.
1. Not everything you try will succeed at the first attempt. Be ready and willing to keep trying, tweaking and modifying - even giving up at times, until you find the right solution.
2. Find your market before you create your product. That way, you’ll be selling what people are already buying, instead of struggling to force your product onto people who don’t really want it.
3. Overnight success is possible. Just be ready to spend many years setting it all up, though.
4. You can do it all on your own - but it is harder and takes more time than when working with a team, and a network of partners. Build your team and keep growing it bigger.
5. If possible, plan out your portfolio of products and services, even chalk out your ‘exit plan’ (selling the business, automating it to run hands-off etc.) before you begin. That way, everything you do will be synergistic and logical.
Got an infopreneur question of your own? Ask me here… and I’ll try and answer it.

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