Website Design

Understanding the purpose of a visitor of a web site

By
visiting a site, the user strives to get the most useful information about the
topic he is interested in, so successful site design is not just high tech
programming and web design. The main source of information for the user is the
text content of the site. And it is the text materials that help to bring the
essence of your business to the consumer’s mind. To get best services you can
always opt for the LinkHelpers Phoenix Website Design Company .

Working
with project texts traditionally takes place after web design and programming.
If you decide to fill in the content yourself, it is a long time. Nevertheless,
it should be noted that, regardless of the site’s targeted tasks, text content should
be quality, easy to read, and informative.

Optimal Text
Structure

For
the optimization of the structure and the informative nature of the project,
during the personal talks with the client, the goals for the placement of the
texts on each page of the site and the main ways of realization of the assigned
tasks are defined. It is supposed that any text, be it a bulky cycle of
articles or a short slogan, should be an effective marketing tool to reach the
main goals of the project.

Correction and
correction of text material

Text
correction is not only done to remove grammatical and punctuation errors.
Correction of stylistics allows optimization of the text for the target
audience, taking care to increase at the same time it’s informative and
preservation of its artistic value

Editing the text to
adapt it to the needs and preferences of potential site visitors

Activities
on optimizing text content on the site are aimed at improving the overall on page
SEO site optimization. Here, in the text, with a certain density, you enter
your chosen keywords or word combinations. Text optimized in this way greatly
improves the visibility of the site by search engines.

In
addition to the text, the quality content is necessarily supplemented with
graphical elements that maximally illustrate the text material. Working with
graphics in the process of filling the site   this is
the selection of thematic photographs and the addition of different sections
with new images.

At the web site
design stage, it is not possible to provide all the nuances

Therefore
filling the site with the text information in the main and internal sections
can be imported additional graphics components, to update photos or to change
the structure of the represented images. Simultaneous work with the text and
graphics of the site allows for a complex approach to the solution of the
simple problem   making a website harmoniously combining
creativity, information and efficiency.

Understanding the essential aspects of content on web site

No site can be
independent of the quality of the content and this is not raining on it. It is
essential to offer its users genuine and truthful contents, which attract
potential customers and keep them on the site. To understand what you like
best, just go and look at the contents of the site that have obtained the most
traffic, in order to understand the preferences of your target and work in that
direction. To get professional help you must always go for LinkHelpers Phoenix Website Design Company .

Knowing these data, and
keeping these factors in mind, it is possible to answer important questions
always for the purpose of a possible redirection of the website  

  • Is there a difference between the data
    present and the past?
  • Are there pages that drop traffic? What
    are they?
  • What are the goals?
  • Is the site directed towards the type of
    user who actually visits it?

Analysis
of website data alternative tools

Google Analytics can
make the difference if you know how to use it, but it’s not always enough. If
the site has particular problems in achieving its goals, in fact, it may be
necessary to take some extra measures. This does not necessarily mean
overdoing, just look at alternative tools for data analysis, such as the
following.

Heat
maps

It is possible to
obtain a graphical report of the pages, of the points of the site on which
users dwell more  by monitoring clicks
and cursor movements, it is possible to know where and how to intervene.

Screen
video and screenshots

It is like stopping to
stare at the screen over the user’s shoulder. It serves to understand where he
clicked and which pages of the site he visited.

Specific
tests

If it is not enough to
look at the analysis data, you can always resort to the dear old, more classic
market research  take a group of users,
let them use the website, without any external influence, and then collect the
traffic data.

Ask
and it will be given to you

Data collection helps
to identify possible blind spots on the site and so on, but often it is enough
to just ask users directly it can be done through specific surveys, perhaps
during improvements to the site. Or you can still leave short questionnaires
that users will have to fill in, insert pop ups with call to action messages
that invite them to leave an opinion.

Importance
of being meticulous

In conclusion, since
knowing is power, it is always better to be too meticulous with the researches
to ignore them completely it can make the difference between a site that does
not visit anyone and a placement on the front page on Google. Market research
is therefore an excellent tool to rely on to create a successful website and
can avoid making you run into common mistakes for how to create a website,
which often refer to the target audience or the direction to be taken.