5 Reasons You Should Become An Infopreneur

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Why Should You Be An Infopreneur?

The ‘information business’ is uniquely suited to harness the global reach and impact the Internet offers.  It taps right into the major driving energy of the Net – an interconnected digital network over which data (and information) can flow without friction over great distances, almost instantly.

Email changed the way we communicate.  Online marketplaces changed the way we buy and sell.  Web-based communities are affecting the way we interact – even offline, in the real world.

And information shared, exchanged, bartered, sold – and hidden – over the Internet is impacting all these areas, deeply and irrevocably.

You, as an infopreneur, can be a part of this exciting revolution.  Here are 5 good reasons you should consider becoming an information entrepreneur.

1.  You need only  your own experience. 

That’s right.  No extra resources are necessary.  Everything you need to be a successful infopreneur resides right between your ears, inside your brain!

You just have to learn how to extract that precious information, compile it into a product or service, and sell it to the folks who need it desperately.  And these folks could live right across the street from you – or halfway across the globe!

2.  Work from anywhere, only in your spare time. 

Tele-commuting is all the rage for corporate employees.  But you can’t beat the lifestyle of an infopreneur.  Who else can choose to work in a pinstripe suit in a plush office, or out of their bedroom in pyjamas – or even both?!

And as an infopreneur, you answer to no boss, meet no deadlines – except ones you impose yourself.  It’s a dream come true for many lazy entrepreneurs.

3.  Affordable for anyone.

Have you ever looked into the start-up costs of setting up a small business in the ‘real’ brick-and-mortar world?

Depending upon where in the world you live, this could vary – but it’s always a sizable chunk of change.  There’s office space to rent, equipment to buy or lease, employees to hire and pay, legal formalities to complete, licences to purchase, inventory to stock, manufacturing costs to incur and a lot more.

When you combine this with the startling statistic that over 95% of small businesses will fail within 3 years of launch, the low set up cost of becoming an Internet Infopreneur begins to appear an attractive advantage.

4.  Plenty of guidance available.

There’s no need to reinvent the wheel.  Almost every facet of infopreneuring has been explored and experienced by others before you – and luckily, many of them are willing to share their hard earned lessons with you.

You won’t have to experiment or take huge risks.  Just see what worked for others before you – and follow that proven path, with your unique information and knowledge.  It’s a virtually foolproof way to success.

5.  Powerful, intuitive, easy-to-use technology available.

Technology and tools for infopreneurs has grown by leaps and bounds.  And smart entrepreneurs tweaked and adapted the tools to further their needs, in the process making them more valuable and useful to budding infopreneurs like you.

Just click a few buttons – and you have a 24/7 sales-force working for your information business.  It just doesn’t get much easier than that.  And technology solutions exist for almost every aspect of infopreneuring.

So, are you convinced it’s a good idea to think about becoming an Internet infopreneur?

Infopreneur Publishing : Periodicals & Newsletters

Newsletters and Ezines

Another simple, effective and very popular method of information product selling is in the form of a newsletter in physical or digital format (ezine). These may be free publications that pre-sell a more expensive version of in-depth content. In this case, the newsletter provides enough value to convince a reader about the credentials and expertise of the author.

On the other hand, the newsletter or ezine itself may be a product, for which subscribers pay on a periodic basis, or as a one-time access fee. There is nothing however to prevent a paid newsletter act the same way as a free one, and lead a prospective buyer into a more expensive, elaborate purchase offering higher value.

Newsletters are typically shorter versions than books or special reports, often containing one or two feature articles, some news updates and other relevant information to readers interested in the niche being covered.

Infopreneur Publishing : Shared or Syndicated Content

Private Label Content

Another interesting way to extend the reach of your content and information is to allow others to label it as their own content!

In a sense, this works like syndicating your content, except in this case the person using your content is granted permission to edit, modify, add on to and even completely claim ownership of your information product.

On the face of it, this appears to be destroying your potential as an infopreneur. But when you think about it deeply, it is a clever way to break into a wider market than you might manage on your own. If you are an excellent information product creator but not so hot as a marketer, you could ensure wide distribution of your information by aligning with good marketers and offering them private label rights to your content.

Another way to leverage private label rights is by including references to your core business or product within your information product so that, if the person exercising private label rights chooses to leave those references intact, the information product serves to raise awareness about your business or related products and services – to a wide audience.

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