I Gave Birth…

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I gave birth to a SYSTEM.

For almost 10 months, since September 2006, I was working on this big project. Finally, on June 21st, 2007, I rushed to the door when I heard the doorbell ring, expecting my ‘baby’.

It was my lucky day.

I held in my hand my first ever home study course (scroll down to see a photo of the course material)

Nine years back, I experienced the finest moments of my life when my daughter was born. And now, I felt a part of the same sense of excitement, wonder and joy as I held the Priority Mail box in my hands!

10 months of work on a project may not sound like much – until you consider my typical product creation cycle.

I work at BLITZING speed!

Most of the time, I wake up in the morning with an idea, sit at my computer and start writing a report. I’m done within a few hours, then craft a sales page, pop an order button on it – and email my list.It all happens within 48 hours – rarely a bit longer. I can’t remember the last time I’ve had one of these going for longer than 2 weeks!

Yet, for this homestudy program, I spent close to 10 months creating the course. I painstakingly crafted the content, planned the sequence, wrote the copy, created bonus reports and giveaways… in short, fussed over it like a newborn baby.

To make sure it has every little bit of information marketing knowledge you will ever need to become a profit-generating infopreneur, I looked at all the information I had painstakingly gathered over 12 years.

I pored over pages and pages of notes, reading 7 full-length legal pads choked with my handwritten tips and ideas, reviewing my infoproducts, sales letters, and automation systems.

And Then I Consulted Other Experts

Not only that, I interviewed, questioned and nagged these people, who are the top specialists in creating and selling information resources… getting them to spill their most closely guarded secrets about becoming successful infopreneurs.I wanted you to get the input of the best and brightest minds on the subject, so that they would validate and expand upon the rich content that I had already decided to share with you on this program.

As I tore open the parcel to unpack its contents, and eagerly pulled out the 3-ring binders of printed material (there are close to 200 pages of content in this course), the 4 DVD discs (teaching multimedia infoproduct creation methods), and the box with bonus CDs, and laid them out on a desk, one phrase kept running over and over in my mind:

It Has Been Worth It!

I had fun creating this course. It was a challenge – but one I enjoyed meeting.The content in my program distills many years of experience and learning. There are parts I licenced from other infopreneurs, most notably one of the most experienced of them all, Kevin Riley.

Kevin contributed unmatched video and multimedia content creation modules to the program. I asked him to help with this for one simple reason – he is the BEST at it.

And for this homestudy program, I wanted nothing but the BEST!The course material is comprehensive, complete and detailed. I literally dumped what’s inside my brain into this course. It has all my hard earned experience and knowledge about becoming an infopreneur and turning words into wealth using the Internet.

In more than one sense,

It Was Like Having a Baby!

I mean, you start making plans powered by hopes and dreams for what the little one will do for your life, cherishing ambitions and goals for your child, and making preparations for the new arrival.And When It Happens, It’s Magic!

With this course, I went through similar phases – except I was excited about what this breakthrough program could do for YOU.

There’s a ton of work to do in marketing and promoting my new product. Yet it will be fun too. Because I know by getting it into many hands like yours, I will be enriching your life and giving you and many other owners of this material a key to the vault of infopreneur riches!

And I’ve been wondering -

Isn’t That What Makes Doing It All Worthwhile?I’ve created many products before. More than how much money they have made for me, what I remember best is the thrill of getting them done and out there. Touching people’s lives. Giving them a roadmap to success.

And that’s because

I Was Working With PASSION

Do you feel the passion in what you’re doing?That’s where it all begins. And that’s why I suggest, to you and anyone else who asks, get started with something you are passionate about.

It will guarantee your success.

And also make sure there’s a purpose behind it. Mine is very clear, and pretty ambitious. To help fund life-saving heart surgery for poor children.

That purpose drove me to stick with this for 10 months – and will help continue for as long as it takes.

Tap into YOUR Purpose

You’ll find the energy and enthusiasm to keep going until you win.And finally, be persistent. Things may take a little longer than expected – stick with it.

Like I said before, the finished package was ready almost a year back. But other things needed to be done.

It all took time. But by being persistent and focused, it has now reached a point where the course is ready for you to access.

So, am I going to tell you what the course is all about?

No.

But if you want to learn about it, you can find details at:

Internet Infopreneur SYSTEM

http://www.internetinfopreneur.com/system.htm

The reason for this note, however, is not to try and sell you the homestudy (though you should buy it if you’re a serious infopreneur). This message is to highlight the 3 ’secrets’ to creating a ’successful’ product…

PASSION. PURPOSE. PERSISTENCE.

Oh, I almost forgot. A proud parent is supposed to show off with some photographs, right?

Here’s a sneak peek at what’s coming soon…

This ‘Test’ Surprised Me!

I didn’t believe it – until I DID it!

In 1997, I was a newly graduated medical specialist. A pediatric heart surgeon.

That year, I also decided to become an infopreneur.

I knew little outside my specialty. I also knew that many patients and families wanted information on topics related to childhood heart defects.

So…

I Became An Infopreneur

I created my first ebook on that subject.To my delight, even though it was targeted at a very narrow niche, I was making 4 to 5 sales every month.

Today, 11 years later, the ebook has sold 241 copies at a price of $39.95 – that’s almost $10,000 in net profit!

But here’s what’s exciting – after writing the ebook and setting up the selling process, I have not touched anything except renewing the domain name every 2 years!

That’s right -

The site and ebook have earned that steady $10,000 profit completely on AUTO-PILOT!Isn’t that cool?

It took me 12 years to become a expert in my niche. It only took a year to become an infopreneur!

Making Steady Improvement

Of course, I kept learning more and getting better at this thing over time. And there is indeed a lot to learn and improve.

• You have to find a niche where people are looking for the information you have
• You have to survey the audience to discover what their needs are, what they are willing to pay for
• You have to create an information product or resource that addresses this demand
• You have to package and present it in an attractive way so that people desire it
• You have to price it optimally and create a selling process that convinces buyers to pay for access
• You have to get your offer in front of the right people – in a compelling fashion that closes the sale

And after all this is done, you still need to turn the simple process of selling information products into a viable and sustainable business by automating processes and creating ongoing selling systems that bring in more cash from your initial customers.

Costly Lessons = Priceless Wisdom

All this stuff took time. And I made many mistakes. Each of them cost me a lot.For instance, take the issue of price.

My second information product was a guide to publishing email newsletters and profiting from them. EZINE LAUNCH started off selling for $5.00 (yes, five bucks!)

By the time I learned about optimal pricing and selling the value in it, the price went all the way up to $147 – and it was still selling briskly at that point!

However, I had already sold 79 copies at $5.00 – which means because of not starting at the optimal price, I had left $11,218 dollars on the table!

Ouch!

If only I had known!

Every mistake or delay in implementing a component of the infopreneur process was just as expensive. Every time, after learning a new lesson, I would say to
myself: If only I had known!

But by learning those lessons, my infopreneur profits soared – and this entire process became much more fun!

From Newbie To Expert Infopreneur To Coach

Since the day I started, my portfolio of information products and resources has over 75 different products covering 14 niche markets – and range in price from $5 to $2,000.I’m now an expert infopreneur.

But I never thought of teaching anyone these steps.

Until the Infoproduct Profits Seminar!The decision happened over lunch one day.

A friend I met there asked if I had considered selling my experience as a packaged program or even a live seminar.

I laughed it away.

“Oh, I’m not really sure if I want to do it” I said.

But he was persistent. Kept insisting it would help many people become better infopreneurs.

Frankly, I didn’t think this was really worth doing.

But because this guy simply wouldn’t let it go, I said I’d run a little test. I’d invite my list to sign up for a program – and see if there was any interest.

An Inexpensive Test Wiped The Grin Off My Face!

So I pre-launched the ‘Internet Infopreneur SYSTEM’ to a small segment of my mailing list.In that email, I made it very clear that the product wasn’t even ready, that it would take 3 months to finish and deliver, and to make sure only the most serious people would join, I priced it at $197.

And limited it to only 50 buyers.

To my complete astonishment, all 50 seats sold out in less than 72 hours!Now, when you’ve collected nearly $10,000 to teach a program, you now have to go out and CREATE it!

The Making of the SYSTEM Homestudy!

I was still finding it hard to believe.

But I prepared to compile a fully detailed course on becoming an infopreneur. I dug deep into my resources and experience, reviewing the 7 notebooks full of case studies, samples and lessons I had compiled over the years.

I interviewed many other infopreneurs to see what they had to say that might add value to the guide I was putting together.

And to make sure it did take a soup-to-nuts approach and teach not just niche research and product creation but also the equally important aspects of traffic
generation and sales copywriting, I added extra modules covering these topics too.

Then, to add even more value, I got a series of video tutorials recorded to showcase multimedia product creation.

The result: the ‘Internet Infopreneur SYSTEM’.

Hesitant, not sure if it delivered real value to my buyers, I sent it out to the people who had asked for it…

And the 50 early bird clients LOVED IT!One even wrote to say:

Hi Dr Mani,

Thanks so much for this – the first module was dare I say AWESOME!!

It already has my mind racing with ideas.

I never realized that the things I have done in my life would ever actually count for anything – now I see I can actually put them to good use.

Thank once again this wonderful opportunity.

Bev
www.HeroDesk.com

The next time I spoke to my friend about it and shared this experience, he said:

“I told you!”

And then, he raised the bar yet again.”Why don’t you make it available to a larger audience? Even turn it into a comprehensive infopreneur coaching?”

Hmm… that made me think.

The earlier response had convinced me there were people who would gain from the things I shared in this course.

And because some infopreneurs would want more personal interaction, guidance and some hand-holding, I decided to add an extra dimension to the program -

6 full months of mentoringIn combination with the comprehensive content of the “Internet Infopreneur SYSTEM” course, a buyer would have everything needed to replicate my own success with creating and selling information products.

Is that something you might be interested in?

Take a look at the details of what’s in the course and see if it’s right for you.

STOP With The ‘Stupid’ Scare Tactics!

I’m sick of it – because it harms the folks who are most hopeful about working online.

The Silly SCARE Tactics, I mean.

You know the ones I’m talking about:

“Listen up, Internet marketing is getting too competive these days”

“It isn’t easy any longer – and you need deep pockets to survive”

“Things are getting more and more specialized and sophisticated – you can’t compete”

“You need to be ahead of the pack – or get crushed in the stampede”

“It’s getting too costly to acquire a new customer”

“You need to be multi-dimensional in your marketing”

“You can’t manage if you’re only ‘online’ – you MUST get off the Web”

“We’re entering the era of consolidation. Get big, or get crushed”

… and on and on and on, ad nauseum.

This false message of doom and despair is being propogated by the ‘Dream Stealers’.

Negative folks whose primary ambition is to keep people from becoming independent entrepreneurs.

Who do it by convincing you to continue being ‘followers’.

They turn you into sheep in a herd, ready to blindly follow the leader who will crush your hopeful dreams.

And it’s taking a toll – on the WRONG person.

• The frustrated 9-to-5′er looking for a break from the routine.
• The job seeker fast losing hope after endless interviews, looking for something to do.
• The bored housewife (or house-husband) looking to supplement the family income in spare time.
• The recently (or soon to be) retired seeking to relieve the tedium of ‘retirement’.
• The disabled or handicapped person who is out of the workforce, and searching for a way to replace that paycheck.

I say…

E N O U G H

Stop it right now.I’m about empowering individuals by showing them what is possible – and then giving them the tools, knowledge and mindset to make it happen.

None of these folks are dreaming, drooling and dying for MILLIONS.

They don’t want to be behind the next 6- or 7-figure launch.

Most want an extra $500 or $1,000 or $5,000 a month – without too much hassle.

They want to carve out their small NICHE – not build the next mega-EMPIRE.

And these serious, thoughtful, hard-working folks, with modest expectations and hearts full of hope, are getting the wrong message…

Because of the HYPE

From 10 years working online, I can tell you this – It Was NEVER Less ‘Competitive’
- And It Has NEVER Been Easier To Be SuccessfulForget all those dreams about the ‘good old days’ – they weren’t so good at all.

Think it’s getting harder to build big lists? Remember, at least conversion is better now – because folks are more comfortable buying online.

Cursing your bad luck about the new anti-spam laws? Remember, there are 1,000 times MORE people to reach via email today.

Blaming the competition for making your life tougher? Yes, there are 5 or 10 times more ‘competitors’ – going after 100 times more BUYERS!

My point?

Don’t let the ‘negativity’ get to you – this is a GREAT time to be alive, be in business, and ‘get’ the Net.

Do you need to be professional, courteous, considerate of your buyers, treat your business seriously, invest in your education, run a streamlined operation?

But, of course!

Do you NEED those $700+ a month memberships, that $5,000 boot camp, that $25,000 mentoring program, those droves of outsourced staff in 12 different countries?

Most likely NOT!

I’ll share some numbers from my own TINY operation that’ll prove my point.

In the last 12 months, my business attracted a total of around 600 new buyers. Together, they made around 1,300 transactions with me. My average retention rate of clients is over 65%. Many have multiple transactions each year.

• A significant number have been clients for over 5 years.
• My mailing lists have around 6,000 prospects at any given time.
• I have 2 outsourcing helpers. No employees.
• A very tiny advertising budget.
• And an ‘education’ budget that’s around 20% of my income.

Not very impressive, right?

WRONG!

These numbers translate into a lifestyle and achievement level that I could not have imagined before – and more important, a level of satisfaction and deep joy from helping other small business owners… than I could have with a multi-million dollar, multi-thousand client, multi-hundred employee organization.

And I did it all by being an INFOPRENEUR.

Working from home. In my spare time. While managing a full-time professional schedule as a heart surgeon.If I can manage that, what makes YOU think you cannot do it?

You Can.

You Will.

You Must.

And it is EASY. If you know how to do it, the process is as simple as connecting the dots.

Of course, knowing where the dots are isn’t automatic – you need to work at learning it.

You could do this by investing your time and energy testing and trying different approaches to find what works.

Or you could take a shortcut and learn from already experienced infopreneurs, observe their methods, study their system.

It’s one of the reasons I reluctantly decided to put my wealth of knowledge about being an infopreneur into the form of a homestudy course that others wanting to follow this profitable path to online wealth could learn from.

But no, that’s not what the ‘Dream Stealers’ want!

• They want you to believe it isn’t possible.
• They want to brainwash you into limiting your own potential.
• They secretly want you to fail!

Because then you’ll go back to them, keep buying ebooks, guides, courses and programs that reveal one little bit of the puzzle after another, while carefully concealing the complete picture.

But we’re going to fool them!

• Don’t lose hope.
• Don’t give up on your dreams.
• Don’t get disheartened by the hyped up ‘competitiveness’ of the Web.

A lot of it – far too much of it – exists ONLY in YOUR mind!

Decide upon your goals. Chalk out a winning plan. Take sustained, focused, positive action.

And sit back and laugh at the nay-sayers… at least, that’s what I do.

You have very likely heard, read or seen someone expounding on the ‘Abundance Mindset’ philosophy.

Embrace Your Abundance Mindset

As I see it, this means there is enough to go around for EVERYONE.And in essence, this is a mindset – nothing else.

I’ve been in a situation where I’ve felt almost desperately frustrated at how little success I’ve personally experienced with my online selling, as compared to others who started much later than myself.

It was a ‘negative’ mindset, one conditioned by the kind of ’scare tactics’ that permeate every communication you receive.

And it’s UNTRUE.

What you have is valuable. Maybe you’re just not seeing it!

It will be different – once you adopt a different MINDSET.

One that says:

“You have everything you need ALREADY.
You just don’t know it yet, haven’t seen it yet.”To me, that’s the essence of the ‘Abundance Mindset’.

One of Mark Victor Hansen’s books that isn’t very widely mentioned is called “Cracking the Millionaire Code”. In it, he takes the reader through an audit – of their assets… starting with their body.

Eyes. You’ve got eyes. Can I buy them off you for, say, $5,000 ? Would you sell? No? How about $10,000 ? Or $25k? Still no?

So you’ve got TWO of them. Value: At least $50,000

And he goes on. PROVES to you that what you have as parts of your body are worth over a MILLION dollars already – you just haven’t appreciated it… yet!

Then, he goes on to help you value your connections, your network, your knowledge and experience, your values and society, your government and business environment, your age and health, your attitude and perceptions… and shows how there are MONEY CONNECTIONS all around you.

The analogy he uses is perfect.

There are radio waves all around – but you don’t feel them. Until you stick an antenna into the air, plug it into a radio, and tune in to the waves – when they become sound you can hear. Pictures you can see.

The waves haven’t changed. You have changed – by tuning in!

A good program, a good coach, a good mentor is just that – an ANTENNA that helps you tune in to your power, knowledge and potential.

I believe the Internet Infopreneur SYSTEM is one such course that every infopreneur can benefit from. Including you.

Remember one thing…

It’s ALL perception

Change yours today to be POSITIVE – for your business.Protect it from outside CORRUPTION.

Copywriting is powerful enough to try – but even the best copywriting can’t do it – unless you let it happen to you.

In a few days, I’ll tell you all about how I ‘Cracked the Code’ – and was astonished at what happened after that!

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