Etch A Sketch is a registered trademark for a mechanical drawing toy manufactured by the Ohio Art Company. An Etch A Sketch resembles a thick, flat gray screen in a plastic frame, and is equipped with two knobs on the front of the frame in the lower corners.
The Etch A Sketch toy was discovered at a European Toy Fair in 1959 by Ohio Art president H.W. Winzeler. It was created by Arthur Granjean. Granjean originally called it “L’Ecran Magique” (”the magic screen”). Requiring two presentations of his product, Granjean was able to convince Winzeler to pay the steep licensing fee. In 1960, Ohio Art launched the toy for the holiday season with the name of “Etch A Sketch”. With the similarity of a television itself, Ohio Art supported the toy with its first televised advertising campaign.
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