Anthony Robbins or Tony Robbins is an American self-help writer and professional speaker. He became well known through the use of firewalking in his seminars. He initially studied Neuro-Linguistic Programming but went on to develop his own methods.

Anthony Robbins calls himself a peak performance coach as opposed to a motivational speaker. Robbins says that he attempts to find out what people do when they are at their peak, and then help them access that peak state whenever necessary, and he believes what he does is more effective than providing a rousing half-time speech and temporary motivation.^[3]

In his Personal Power program, he says that the difference between NAC and NLP, lies in the use of the word ‘conditioning’ as opposed to ‘programming’. Robbins says his use of the word ‘conditioning’ implies that the subject has greater responsibility for his or her own change, as opposed to being programmed by someone else.