Understanding the essential aspects of content on web site

No site can be independent of the quality of the content and this is not raining on it. It is essential to offer its users genuine and truthful contents, which attract potential customers and keep them on the site. To understand what you like best, just go and look at the contents of the site that have obtained the most traffic, in order to understand the preferences of your target and work in that direction. To get professional help you must always go for LinkHelpers Phoenix Website Design Company .

Knowing these data, and keeping these factors in mind, it is possible to answer important questions always for the purpose of a possible redirection of the website  

  • Is there a difference between the data present and the past?
  • Are there pages that drop traffic? What are they?
  • What are the goals?
  • Is the site directed towards the type of user who actually visits it?

Analysis of website data alternative tools

Google Analytics can make the difference if you know how to use it, but it’s not always enough. If the site has particular problems in achieving its goals, in fact, it may be necessary to take some extra measures. This does not necessarily mean overdoing, just look at alternative tools for data analysis, such as the following.

Heat maps

It is possible to obtain a graphical report of the pages, of the points of the site on which users dwell more  by monitoring clicks and cursor movements, it is possible to know where and how to intervene.

Screen video and screenshots

It is like stopping to stare at the screen over the user’s shoulder. It serves to understand where he clicked and which pages of the site he visited.

Specific tests

If it is not enough to look at the analysis data, you can always resort to the dear old, more classic market research  take a group of users, let them use the website, without any external influence, and then collect the traffic data.

Ask and it will be given to you

Data collection helps to identify possible blind spots on the site and so on, but often it is enough to just ask users directly it can be done through specific surveys, perhaps during improvements to the site. Or you can still leave short questionnaires that users will have to fill in, insert pop ups with call to action messages that invite them to leave an opinion.

Importance of being meticulous

In conclusion, since knowing is power, it is always better to be too meticulous with the researches to ignore them completely it can make the difference between a site that does not visit anyone and a placement on the front page on Google. Market research is therefore an excellent tool to rely on to create a successful website and can avoid making you run into common mistakes for how to create a website, which often refer to the target audience or the direction to be taken.

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